So sad

Today is my final class with Raf. It's been a good three years at Mohawk in the creative advertising program and I'm sad to say that it is almost over. Thanks for all the help and direction, it's been fun.

different

I like the approach that Leo Burnett took for Fiat. This car is different from the regular cars because it is an eco friendly one. I like how you don't know that it is an ad for a car until you see the small car in the bottom right. It is settle but does not go unnoticed. I also like the headline: "A weekend at home can be more dangerous than one in the jungle. 'Get out of the world you live in."' It makes me want to change my habits. Good job Leo Burnett.

developed

I finally saw the new Subway commercial where the monkey figures out the equation. The idea of even a monkey knowing that Subway's subs are the best value and best tasting was developed more and they now make it more clear. I like this commercial better then the first sets.

too settle?

The Subway ads that show the subs and then the monkey seemed like they could have been thought out a little more. The message of even a monkey can figure out that Subways subs are the best value and the best tasting may have been to settle. After asking a few friends if they got that message, they said no. They just thought that a random animal was picked for the ads.
I like the idea behind the ads, it just need to be pushed more.

bad

Friday the 13th... got to love it. It's sad to say that today is my last Friday the 13th in this house (which is house number 13) I have to admit, I am a little sad.

So before I write my blog of the day, I always go back and read what I wrote the day before. Today when I did this, I realized that I am brutal. Ads tend to grow on me and the more I look at the hot line of ketchup, the more I like the idea.
Sometimes all you need is time.

really?

Really?!? Ad of the week according to Lurzer's Archive. I don't agree with this. It doesn't make me what to go buy Heinz chili ketchup. The art direction is good, and I realize that the line of ketchup is a thermometer, but something is missing for me. Maybe it will grow on me. I don't know.

funny

The client for this ad is John West Salmon and is the classic spot of the week for Lurzer's Archive. This is some good fishing. lol. I love it, simply funny. Good job Leo Burnett.