So sad

Today is my final class with Raf. It's been a good three years at Mohawk in the creative advertising program and I'm sad to say that it is almost over. Thanks for all the help and direction, it's been fun.

different

I like the approach that Leo Burnett took for Fiat. This car is different from the regular cars because it is an eco friendly one. I like how you don't know that it is an ad for a car until you see the small car in the bottom right. It is settle but does not go unnoticed. I also like the headline: "A weekend at home can be more dangerous than one in the jungle. 'Get out of the world you live in."' It makes me want to change my habits. Good job Leo Burnett.

developed

I finally saw the new Subway commercial where the monkey figures out the equation. The idea of even a monkey knowing that Subway's subs are the best value and best tasting was developed more and they now make it more clear. I like this commercial better then the first sets.

too settle?

The Subway ads that show the subs and then the monkey seemed like they could have been thought out a little more. The message of even a monkey can figure out that Subways subs are the best value and the best tasting may have been to settle. After asking a few friends if they got that message, they said no. They just thought that a random animal was picked for the ads.
I like the idea behind the ads, it just need to be pushed more.

bad

Friday the 13th... got to love it. It's sad to say that today is my last Friday the 13th in this house (which is house number 13) I have to admit, I am a little sad.

So before I write my blog of the day, I always go back and read what I wrote the day before. Today when I did this, I realized that I am brutal. Ads tend to grow on me and the more I look at the hot line of ketchup, the more I like the idea.
Sometimes all you need is time.

really?

Really?!? Ad of the week according to Lurzer's Archive. I don't agree with this. It doesn't make me what to go buy Heinz chili ketchup. The art direction is good, and I realize that the line of ketchup is a thermometer, but something is missing for me. Maybe it will grow on me. I don't know.

funny

The client for this ad is John West Salmon and is the classic spot of the week for Lurzer's Archive. This is some good fishing. lol. I love it, simply funny. Good job Leo Burnett.

you can do this?!?

This is crazy, I didn't know you could make a transit shelter so interactive. This is amazing. I would play this forever and probably miss my bus a few times. My favourite chocolate with a new idea. You have to check this out- Crazy cool.

I like

I like this ad because its simple, straight to the point and the layouts is good. I also like how the logo is in use and not just sitting in the corner.
Well done.

yumm

Love this chocolate and these ads, they are cute and funny. They just make me want one even more. mmmm, I love Easter. Newtons Cradle
Mouse trap.

soon to come

Hopefully in two weeks, I'll be blogging about how stressed I am working at an agency with tight deadlines and wounding why in the world I would put myself through so much stress. Main point- hopefully working!

fly by

WOW! Two weeks left of a 3 year program. This fly by. It seems like only yesterday I was sitting on a bench at high school wondering what the hell I was going to do with my life. Now I'm two weeks away from something that I had never expected. I always knew that I had to do something with art and design but I never would have guessed that I would be in Hamilton at Mohawk studying Advertising. It's been an amazing 3 years with different people and new friends. Its defiantly going to be another major change when school is done. I have no idea where I'll be in 3 years. Hopefully some big agency somewhere in the world working with inspiring chief directors. Hmm, maybe :).

weird thing

So I never would have thought that someone out of my class would ever be reading my blogs, however after posting my two ads about underwear, I was contacted by the interactive marketing manager stating that their upcoming campaign is going to be around the same concept. Crazy, but I guess it's good that Michelle and I were thinking in the right direction.

SUCK A DUCK

Apparently vacuums suck more than dirt these days; they can catch you dinner too. Which is convenient because I hate chasing my food. 

Overall, I think this would make a good investment. The ad really sold me on this one. Guess they got me again.

just in case

This year's client for the IMC campaign is Freshpair. For this project I worked with Michelle and we developed the "mom always said, wear a freshpair- just in case" idea.  To the right is the mall poster that I  like the most, and below is my favourite newspaper ad.

Yay Michelle... almost done!!

wow

So I've realized that I haven't had much to say in the last few blogs and I feel like I should be writing more for today, but this billboard is so clever, it doesn't need an explanation. Time for McDonalds!