I like the approach that Leo Burnett took for Fiat. This car is different from the regular cars because it is an eco friendly one. I like how you don't know that it is an ad for a car until you see the small car in the bottom right. It is settle but does not go unnoticed. I also like the headline: "A weekend at home can be more dangerous than one in the jungle. 'Get out of the world you live in."' It makes me want to change my habits. Good job Leo Burnett.
Monday, February 16, 2009
different
I like the approach that Leo Burnett took for Fiat. This car is different from the regular cars because it is an eco friendly one. I like how you don't know that it is an ad for a car until you see the small car in the bottom right. It is settle but does not go unnoticed. I also like the headline: "A weekend at home can be more dangerous than one in the jungle. 'Get out of the world you live in."' It makes me want to change my habits. Good job Leo Burnett.
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