The second competition that Katey Sue and I entered was the ADCC. The client was Bell and they were looking for a new image that would appeal to both females and males 20- 25 years old. There had to be a magazine, a billboard and a 30 second T.V commercial.
Katey Sue and I brainstormed a lot for this campaign to get it right but that was nothing compared to the endless hours it took to create the executions. In the end, I loved creating this campaign and watching it all come together. The image in the top right is the magazine. The road reads what bell connects you to: your friends, your family, your life, your connection and much more.
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