This week my roomates ordered pizza from Limeridge and when it was delivered, half of a blue football was printed at the top of the box. Centred on the pizza box is a big square box of copy that explaines that pizza is only as great as the toppings, just like how your T.V is only as good as the service that you use, so get Bell HD and get ready for the super bowl.
This is the first time I've seen this and I love that something other then the pizza company is now advertisied on the box. I find it very clever and effictive.
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