By being very successful with the last two competitions that Katey and I entered, we had high hopes for the CMA's along with two new additions: Steph and Mary. The CMA's were more of a challenge since we had to create a direct mail piece for the Final Expense Plan. The target market for this piece is completely different then what we are used to and we found it very difficult to advertise life insurance and target people who are 55-60 years old. It took us about two weeks before the "big idea": the fear of crossing a bridge was thought of and from then on, everything just fell into place.
This project was the most challenging project I have worked on but it was worth the long hours of writing copy, printing and mounting.
Going to the CMA award show was amazing. I love watching all the hottest ads with the brightest ideas, seeing the gowns that looked like they belonged at the oscars and of course my highlight of the night was receiving the gold :).
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